Lydia Elise Millen Instagram: How Much Does She Make?

By Lucy Cooper

1st July 2020

Lydia Elise Millen Instagram: How Much Does She Make?

Lydia Elise Millen Instagram is renowned for being one of the leading luxury fashion and home interior inspos on the platform.

With a combined following of over a million across her original and interior account, she’s leading the way as one of the biggest influencers of our time, alongside the likes of Saffron Barker and Zoe Sugg.

 

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If you can’t be the Queen of Quarantine on your birthday then when can you?! 💃🏼 Wearing my favourite design by another Queen @halfpennylondon Tan is @sttropeztan express gel

A post shared by Lydia (@lydiamillen) on

Image Source/ Instagram

Lydia Elise Millen Instagram: How She Made It

Like a lot of the original beauty and fashion ‘influencers’, her internet career started with a blog. Posting everything from outfits, to handbag reviews, to new makeup releases- she first started out behind the camera.

But, as audiences moved away from written blogs, to more virtual blogs (vlogs), with the growth of Youtube and Instagram, it meant blogging was pushed to the back.

Instead, her followings on both Youtube and Instagram took off, enabling her to make a living as a full-time influencer. Which essentially requires her to share things she’s wearing and using, in hopes to influence her audience to buy in to it.

 

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Like wild flowers you must allow yourself to grow in all the places people thought you never would. Skirt is linked on stories 🤍

A post shared by Lydia (@lydiamillen) on

Image Source/ Instagram

Lydia Elise Millen instagram, with a following of 882k, is flooded with outfit and makeup posts, in which brands she is affiliated to will often be tagged. Meaning if you buy through her link, or using her code, then she’ll get a cut of the sale.

As well as using affiliate links, Lydia also has some long-running partnerships with brands, who pay her directly to promote their stuff.

 

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Ad Where flowers bloom so does hope Wearing my new @bulgari #SerpentiForever bag 🌸 Paid Partnership

A post shared by Lydia (@lydiamillen) on

Image Source/ Instagram

From luxury makeup brands like ByTerry, to high street stores like H&M, she’s got her fingers in a lot of pies!

Net Worth

Lydia’s extensive career as an influencer has racked her up an impressive net worth of around £300k. And that’s not including the million pound home she owns.

Not only has her personal style taken the fancy of her followers, but her home interiors have also earned their own place.

So much so, her and her male influencer husband, Ali Gordon, now document their home on a separate account with 255k followers of its own.

 

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Black, white & neutral. The moment when you realise your Interiors colour palette matches your Wardrobe colour palette. These hallways bring me so much happiness and with every art piece that goes up it gets more and more interesting around here 🌾

A post shared by The Home Of Lydia & Ali (@lydiamillenhome) on

Image Source/ Instagram

The pair bought their dream country home in Buckinghamshire a couple of years ago, and are still perfecting it to their luxury standards.

lydia millen house

Image Source/ TheTelegraph

Lydia Elise Millen Instagram: Releasing Her Own Brand

But, things don’t always go as planned when it comes to ‘influencing’.

Off the back of her massive audience, Lydia of course decided to make the most of it and monetise on it by bringing out her own product.

 

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@globylydia launching 4th June 2020

A post shared by Lydia (@lydiamillen) on

Image Source/ Instagram

Disappointing Launch

Having teased the release of her line ‘Glò By Lydia Elise Millen’ for months now, she was dropping hints that the product would be to do with self- tanning.

Fans were expecting a launch of her own product that would go along with the glowy, bronzed- skin brand she’s created of herself. Instead, her release flopped when she revealed the product to be a ‘self-tanning kit’.

Retailing at £50 for a bag with a tanning mitt- and not much else- inside, the feedback was unsurprisingly disappointing.

Video Source/ Youtube

Lydia Elise Millen Instagram: Personal Life

As far as personal life goes, the lifestyle influencer doesn’t really have one. Much of her online success is thanks to the insight she gives in to her life, including her marriage and house and not just what she’s buying and wearing.

Her husband, Ali Gordon, also works in the online world so naturally a lot of their lives are exposed.

The pair met after Ali liked one of her Instagram posts around 7 years ago:

“Ali’s friend showed him a picture of a girl that I’m friends with and he found a picture of me with her on her Instagram and went onto my page.

lydia ali

Image Source/ DailyMail

Love At First Like

“He liked a picture of my iPad mini (yes I still remember) and when I saw his picture I was instantly intrigued so I followed him.”

“Then he found me on Twitter and we started direct messaging there. As for love at first like, the attraction was definitely instant and I followed him straight back but in actual fact we didn’t get into an official relationship for about four months after.”

The pair went on to get married in a beautiful winter wedding back in December 2017.

lydia millen wedding

Image Source/ Pinterest

With a following as vast as hers, the internet really is her oyster. Who knows what’s next for the Milton Keynes born influencer…

 

 

 

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