Chance The Rapper Net Worth: 8 Secrets Of His Success

By Emma Moylan

17th October 2019

Chance The Rapper Net Worth: 8 Secrets Of His Success

This young American rapper has never actually sold an album so just what is Chance The Rapper‘s net worth and how is it so high?

Born in Chicago Illinois, this musical artist broke into the music industry back in 2011 with his mixtape ’10 Days’.

But without having sold a physical album and without being attached to any record labels, Chance the Rapper has racked up a pretty healthy bank account. And we’re taking a look at just how he’s done it.

What Is Chance The Rapper’s Net Worth?

Chance The Rapper has a net worth of $33 million.


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I’ll be talking @socialworks_chi with my friends at @WEmovement where we’re celebrating future leaders and youth making a change at #WEday! Watch it tonight at 8/7c on @abcnetwork.

A post shared by Chance The Rapper Owbum (@chancetherapper) on

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Secrets Of His Success

#1 Social Media

Instead of selling his music through the more traditional channels, Chance uses his popularity and status to cash in on tours or personal endorsements.

His money comes from appearing at festivals and concerts as well as bagging deals with widely-known brands such as Apple and Kit Kat.

He is one of the best examples of how to become famous using social media and the internet in the digital age that we currently live in.

#2 Using Different Genres

Yes, he might be called Chance The Rapper but using the genres of jazz, hip hop and gospel music in his rap albums and rap performances has increased his media exposure and therefore his profits.

Collaborating with different musicians has also increased his popularity.

In 2016, Chance featured in ‘The Life of Pablo’ by Kanye West. He even wrote a few songs on his album including ‘Famous’ and ‘Waves’.

Chance The Rapper and Kanye West
Chance The Rapper with Kanye West

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#3 He Is Not Signed To Any Record Labels

Not being signed to any labels or companies means that Chance keeps the majority of the money he earns to himself.

That being the case, it’s easy to understand why his bank account quickly racked up.

#4 Spotify

Spotify pays between $0.006 and $0.0084 per stream of a song.

Chance has more than 9 million listeners on Spotify so if each one listened to one of his songs once, he would earn $55,000 and $75,000.

10 songs would make him between $550,000 and $750,000.

#5 Apple Music

Chance gave Apple Music exclusive rights to his album “Coloring Book” for the $500,000 for the first few weeks of its release.

Despite this earning him a bit of criticism from fans as it’s release on SoundCloud was delayed, he responded by saying you have to make profit where you can.

As Apple only owned the rights for a few weeks, Chance disputed the claims that he was ‘selling out’.

Chance The Rapper Net Worth

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#6 Concerts & Merchandise

Tickets of his Be Encouraged Tour made him $500,000 for 2 day performances. In some cities, that total upped to $750,000 and with the tour making 48 stops, he certainly racked up a few dollars.

#7 Endorsements

As companies are keen to drop people if their reputation falters, Chance has limited the potential loss by endorsing himself.

He is the club ambassador for the Chicago baseball team, the White Sox which despite not gaining him a lot of cash, does give him a lot of followers.

Chance also has more corporate endorsements. He is affiliated with the likes of Docker’s, H&M and Nike.

#8 Goodwill

Many high profile brands sponsor Chance.

However, it is his focus on social causes which gains him the most success.

Being active in public education, founding the Social Works organisation and providing the homeless with coats for winter has given him an extremely popular image.

Chance also had the #ThankUObama clothing line which he created to pay respect former president Barack Obama.

Chance’s Best Quotes

“Some people are so poor, all they have is money.”

“Depending on the story that you’re telling, you can be relatable to everybody or nobody. I try and tell everybody’s story.”


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The Bennetts

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“Something I try to instill in others is to just be a good person. It’s a decision you make a million times a day. But if you just keep trying, good stuff comes to you in an ordained way.” 

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