Long before the era of multi-media advertising and celebrity cameo endorsements, a key way to establish brand recognition was to associate your product with a likeable and loveable mascot.

The world of food and drink has seen some iconic mascots used throughout the years; the fictitious faces now so synonymous with some of the planet’s biggest and best brands.

From kids to clowns, cheetahs to cockerels, no creation is off limits to the marketing big wigs of our food and drink favourites; so, we’ve compiled a quiz of some of the most memorable mascots from throughout the years.

You will have undoubtedly seen this mascots in stores across the globe, but do you think you’ll be able to recognise them away from the products they promote?

Have a click through our gallery, and see if you can match the mascot to the brand…