12. She was the first Walt Disney star to have deals across music, TV, film & consumer products
Cyrus wasn’t just a vocal talent and precocious actress, she was at the forefront of a burgeoning media empire. Securing deals across consumer products (endorsements and merchandise) and the holy trinity of film, TV, and music Cyrus was a multi-platform personality in a way that Disney had never seen before.
The ‘Hannah Montana’ brand was so popular that the offers to do merch and further on screen appearances rolled in. And, as you can imagine, Disney were keen.
